January is all about momentum and intention, and Bird Eyewear is looking ahead with purpose — here's our vision for eyewear in 2026 through eight key trends shaping the industry.
For many wearers, frames are no longer just a necessity — they’re an intentional style statement — (a mindset that our new Birds of Paradise collection has been designed to embody).
Deeper, nature-inspired colour palettes are gaining momentum, paired with materials that make a confident statement. The recent shift toward richer, more saturated tones is set to continue, while clear frames and soft pastels steadily fall out of favour.
Chunky acetates and ultra-sleek metals remain firmly in customers’ baskets, reflecting a growing appetite for eyewear with real presence. 
Shapes are sharpening too: angular silhouettes, including modern hexagonal designs, have quickly become some of our best-selling styles as consumers rediscover their sculptural appeal.
Customers are choosing eyewear with more intention than ever before, they’re looking for frames with personality — pieces that feel expressive, premium and a little unexpected, while still being wearable. 
Our approach to colour is evolving in ways that set us apart. Through the use of natural dyes, we’re able to create distinctive colourways that bring something genuinely fresh to an optician’s wall.
Designed to be worn (and loved), we remain committed to grounding our designs and collections on solid feedback from both opticians and end-wearers. 
Trends can move quickly, and as a brand and manufacturer, thoughtful retailing and free swaps help create more sustainable practices. Our role is to move creativity forward without chasing trends to the point of excess.
