News & insights
A Vision for 2026 - 8 Key Eyewear Trends
January is all about momentum and intention, and Bird Eyewear is looking ahead with purpose — here's our vision for eyewear in 2026 through eight key trends shaping the industry.
A Vision for 2026 - 8 Key Eyewear Trends
January is all about momentum and intention, and Bird Eyewear is looking ahead with purpose — here's our vision for eyewear in 2026 through eight key trends shaping the industry.
Bird Eyewear Partners with Optimum RX Lens Spec...
We’re thrilled to announce a brand-new partnership with Optimum RX Lens Specialists—bringing together frames and lenses in one seamless solution. At Bird Eyewear, everything we do is designed with independent...
Bird Eyewear Partners with Optimum RX Lens Spec...
We’re thrilled to announce a brand-new partnership with Optimum RX Lens Specialists—bringing together frames and lenses in one seamless solution. At Bird Eyewear, everything we do is designed with independent...
The Freedom to Swap: Celebrating Our Commitment...
At Bird Eyewear, we're proud to offer a unique perk for our retail partners: free frame swaps. Yes, you read that correctly – as many as you like, with no...
The Freedom to Swap: Celebrating Our Commitment...
At Bird Eyewear, we're proud to offer a unique perk for our retail partners: free frame swaps. Yes, you read that correctly – as many as you like, with no...
Celebrating Change: Why We Closed Our Online Su...
As Bird Eyewear evolves and adapts to a rapidly changing market, we made the strategic decision to close our direct-to-consumer online sunglasses store and focus our efforts on growing our...
Celebrating Change: Why We Closed Our Online Su...
As Bird Eyewear evolves and adapts to a rapidly changing market, we made the strategic decision to close our direct-to-consumer online sunglasses store and focus our efforts on growing our...
Protecting Oceans Together: Bird Eyewear x Love...
At Bird Eyewear, sustainability goes beyond our products — it’s woven into everything we do. That’s why we’re proud to support Love the Oceans, a non-profit marine conservation organization based...
Protecting Oceans Together: Bird Eyewear x Love...
At Bird Eyewear, sustainability goes beyond our products — it’s woven into everything we do. That’s why we’re proud to support Love the Oceans, a non-profit marine conservation organization based...
Seeing the Future: How AI is transforming the ...
Discover how AI is transforming the eyewear industry with virtual try-ons, personalised recommendations, and tools that empower opticians and staff.
Seeing the Future: How AI is transforming the ...
Discover how AI is transforming the eyewear industry with virtual try-ons, personalised recommendations, and tools that empower opticians and staff.