News & insights

The Freedom to Swap: Celebrating Our Commitment...
At Bird Eyewear, we're proud to offer a unique perk for our retail partners: free frame swaps. Yes, you read that correctly – as many as you like, with no...
The Freedom to Swap: Celebrating Our Commitment...
At Bird Eyewear, we're proud to offer a unique perk for our retail partners: free frame swaps. Yes, you read that correctly – as many as you like, with no...

Celebrating Change: Why We Closed Our Online Su...
As Bird Eyewear evolves and adapts to a rapidly changing market, we made the strategic decision to close our direct-to-consumer online sunglasses store and focus our efforts on growing our...
Celebrating Change: Why We Closed Our Online Su...
As Bird Eyewear evolves and adapts to a rapidly changing market, we made the strategic decision to close our direct-to-consumer online sunglasses store and focus our efforts on growing our...

Protecting Oceans Together: Bird Eyewear x Love...
At Bird Eyewear, sustainability goes beyond our products — it’s woven into everything we do. That’s why we’re proud to support Love the Oceans, a non-profit marine conservation organization based...
Protecting Oceans Together: Bird Eyewear x Love...
At Bird Eyewear, sustainability goes beyond our products — it’s woven into everything we do. That’s why we’re proud to support Love the Oceans, a non-profit marine conservation organization based...

Seeing the Future: How AI is transforming the ...
Discover how AI is transforming the eyewear industry with virtual try-ons, personalised recommendations, and tools that empower opticians and staff.
Seeing the Future: How AI is transforming the ...
Discover how AI is transforming the eyewear industry with virtual try-ons, personalised recommendations, and tools that empower opticians and staff.

New Frame Alert!
The new Rio Sunset Pink is the embodiment of a luscious summer skyscape. Rich pink sun tones fade into a deep indigo sky, encapsulating a picture-perfect summer sunset. Best of...
New Frame Alert!
The new Rio Sunset Pink is the embodiment of a luscious summer skyscape. Rich pink sun tones fade into a deep indigo sky, encapsulating a picture-perfect summer sunset. Best of...

See you at SOC
We will be at SOC this year, showcasing our latest ranges of sustainable eyewear. Come along to stand 30 and meet Ryan there.
See you at SOC
We will be at SOC this year, showcasing our latest ranges of sustainable eyewear. Come along to stand 30 and meet Ryan there.