About us

Founded by three brothers in Devon, we provide a planet-positive alternative to the millions of plastic frames that end up in landfill each year.

Made from plant-based bio-acetates, recycled metals and repurposed materials, every pair of Birds are fully repairable, recyclable, and low-carbon, all while championing and protecting the natural world through our initiatives and partnerships with various organisations including the WWF, RSPB and Solar Aid.

Reducing our impact

Sustainability is at the heart of everything we do, from reducing our footprint to developing fully circular materials and products.

  • Materials matter

    From bio-acetates and sustainable woods to cases made from recycled waste, our circular design ethic revolves around materials.

  • We’re a B Corp

    Looking after the environment isn’t just a hollow claim, it’s written into our business code of conduct.

  • Recycling

    Our recycling scheme is an easy way to get involved and help keep unwanted frames out of the ever-growing mountain of plastic.

Planet positive

We’re driven to find ways that give back directly to the nature that inspires us.

Bird Forest

In partnership with Devon County Council and The Devon Wildlife Trust, our Bird Forest will see us plant over 10,000 trees in the next two years, alongside re-wilding and habitat cultivation across a number of sites.

SolarAid

Every pair of Birds gives back through our Share Your Sun partnership with SolarAid. Helping to distribute solar light to families in Zambia and Malawi, replacing the use of fossil fuel burning lamps.

Love The Oceans

We’ve partnered with Love The Oceans to help support their teams community-led approach to establish a Marine Protected Area in the Inhambane Province in Mozambique.

Think forward. You’ll never look back.

Join our growing network of opticians who are attracting new customers and enjoying the VIP customer service and support we’re known for.

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