Sustainability

Whether we’re finding ways to reduce our carbon footprint or developing fully circular materials and products, sustainability is at the core of our decision-making process.

Materials

From bio-acetates and sustainable wood to cases made from recycled waste, our design and production ethos revolves around materials.

  • Plantix®

    Not only are our proprietary bio-acetate frames stronger than most crude-oil plastic frames, they create 50% less C02 (equivalent to driving 70 miles in a car).

  • Wood

    Our wooden frames are built from ethically sourced maple, beech, sandalwood or bamboo. Actually a type of grass, bamboo is renowned for its strength and speed of growth.

  • Aluminium

    Nearly 75% of all aluminium produced is still in use today, and can be recycled in a truly infinite loop. Recycling is 90% more energy efficient than producing new metal.

Business for good.

We are the world’s highest scoring B Corp eyewear brand.

Looking after the environment isn’t just a hollow claim, it’s written into our business code of conduct. As a Certified B Corp we are rigorously verified to meet the highest standards of social and environmental impact.

Factors contributing to our growing success include planting our very own forest in Devon as part of our carbon reduction drive, alongside developing new products made from recycled waste and building out our fully transparent supply chain.

Recycle unwanted frames

Our frame recycling scheme is free for all stockists.

For us, sustainability is more than a fancy slogan or a trend - it's about taking positive action. That’s why we created our co-branded recycling boxes—to help your staff and customers recycle old or unwanted frames.

Our recycling boxes are perfect for customer-facing areas and completely free of charge.

Learn more