Become a stockist

Distributed exclusively through our network of opticians, our optical frames are the planet-friendly alternative for the growing number of discerning patients who value design, quality and the environment.

Join the flock to enjoy wholesale prices and unbeatable customer service and support.

  • Starter sets

    Sets include everything you need to get started fast at great value.

  • Easy ordering

    Order 24/7 through our portal and enjoy customisable account prefs.

  • Free swaps

    We provide free swaps for all of our frames (even discontinued models).

  • Free frame recycling

    Our frame recycling scheme is available free to all our stockists.

  • Displays and point-of-sale

    Window displays and point-of-sale are available completely free of charge.

  • Renowned customer service

    Our fully human team is situated here at Bird HQ in Exeter, Devon.

What our stockists say

Rae & Rae Opticians

“Eco-conscious and fabulous – what’s not to love! A collection for everyone, offering eyewear that’s just that little bit different at a price all can afford. A great company showcasing innovative, sustainable eyewear”.

Tracy Rae

Woodhouse Opticians

“Bird Eyewear is a company whose sustainability credentials are evident from the packaging right through to the frame, but Bird is more than a sustainable eyewear brand the frames are stylish and modern and can be worn by people of all ages.

Sukie Woodhouse

C4 Sightcare

“We love working with Bird, everyone goes above and beyond to help with any enquiries and everything is dealt with efficiently. Customer service is as important to them as it is to us! Patients love the frames and what Bird stands for”.

Sarah Hilton-West

Think forward. You’ll never look back.

Join our growing network of opticians who are attracting new customers and enjoying the VIP customer service and support we’re known for.