Knowledge that lifts your practice and wins prizes!

Becoming a Bird Expert is simple. Watch the short Bird-TV training videos, take the quiz, and unlock your Bird Expert certificate along with a free frame of your choice.

Why become a Bird Expert?

When you choose to champion a brand like Bird, you become part of something bigger. You become the person in your practice who knows why our frames are made from bio-acetates and recycled metals, why every pair is repairable, why we plant forests instead of plastic waste.

You help customers understand not just how a frame fits, but why it matters.

Start Your Journey

Your Rewards

  • Bird Expert Certificate

    A printed certificate for your practice wall. A small thing that says something big: you care, and it shows.

  • Free Bird Frame

    Choose any frame you love, and we will send it directly to you. We believe learning should give something back.

  • Recognition Among Peers

    Join the Bird Expert leaderboard and earn your place among the top performers, with awards and prizes along the way.
Start Your Journey

How it works

1. Watch the Bird-TV Training Series
Short videos that walk you through our materials, our mission, and our most loved frames.

2. Take the Bird Expert Assessment Quiz
Test your knowledge, learn as you go, and become certified.

3. Tell Us Your Free Frame Choice
Once you pass, let us know which frame you would like and where to send your certificate.

That is it. Three small steps that will make a meaningful difference to how confidently you speak about Bird.

Start Your Journey

Why this matters

Bird was founded to give opticians an alternative to wasteful, crude-oil plastics that end up in landfill.

We use plant-based bio-acetates, recycled metals and repurposed materials to build frames that are repairable, recyclable and low-carbon. We are the highest scoring B-Corp in the industry, and we plant forests instead of excuses.

When your team understands this, it changes the conversation.

Customers want to know the “why” behind the frame. And when they hear it, sales follow.

A Bird Expert helps them feel part of something that protects the world they love.