Loved by Patients. Trusted by Opticians.

We're the fastest growing eyewear brand for a reason. Become an exclusive stockists and discover how the Bird story can transform your practice.

  • Starter sets

    Starter sets include everything you need to get started fast at great value.

  • Easy ordering

    Order 24/7 through our portal and enjoy customisable accounts.

  • Free swaps

    We provide free swaps for all of our frames (no catches)

  • Free frame recycling

    Our frame recycling scheme is available free to all our stockists.

  • Displays and point-of-sale

    Window displays and point-of-sale are available completely free of charge.

  • Renowned customer service

    Our fully human team is situated here at Bird HQ in Exeter, Devon.

Think forward. You’ll never look back.

Join our growing network of opticians who are attracting new customers and enjoying the VIP customer service and support we’re known for.